- THE WORK -
FLAWLESSLY DESIGNED PROTECTION DOGS
Elite K9 Companions
Elite K9 Companions is the distinguished and reliable source for protection and companion dogs, they came to me for assistance in developing a brand that stood out from the competitive male-dominated industry.
We researched the demographics and competition and found that most companies that were selling high-end dogs, were selling mostly to men. We all know that women usually have a say in what happens in their home, so we wanted to switch up our tactics and appeal to the women looking for protection dogs.
After researching we branded Elite K9 Companions and developed a logo that fits for both men and women and can be interchanged depending on the advertising space. I created business cards and letterhead and developed a brand style guide containing all of the research and design elements.