THE MAKERS LIST - Let's talk about you.
I am Heather Bunker. A designer, branding genius, mom of 4 and DIY lover. This blog is a mix of business and fun - full of helpful tutorials, marketing insights and design inspiration!
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I have a deep desire to help artists market themselves. This passion is rooted in both my childhood and my professional background, both as a graphic designer and businessperson.
As you well know, the one-of-a-kind works that you create are not mass-produced consumer items. Yet, they still need to be sold. Any maker whose goal is to be more than a hobbyist has to develop the characteristics of an entrepreneur.
That’s where my business — Heather Bunker Branding — comes in.
The first step of our worlds mingling is an interview.
It’s part of a project I call the Makers List.
For me, the Makers List is not only an opportunity to do potential client outreach, but a real labor of love. I have a keen interest in hearing the stories of artisans like you — people who create handmade items that bring a little joy to this world.
Doing the interviews and then writing short blog posts that introduce you to my network gives me the opportunity to meet interesting artists and, in turn, expand my network. Plus who doesn't love free PR!
And who’s kidding whom? I work from home and have two toddlers. An interesting conversation is a break from the routine. And that’s always welcome.
We’ll talk and get a feel for one another. I explore what you consider most important about your work and the pain points of your business and I offer free suggestions and ideas too. If you’re interested, you can click here to schedule a time or — if you’re really eager to get started — you can call me at (919) 348-0025.
If we decide to work together further, I help you — an artisan — expand your business portfolio. I help you become a successful entrepreneur as well as a successful artist (the two don’t always go together). But we’ll work in tandem to find your market niche and develop the visual and copywriting elements of your “brand.”
From there I’ll start to develop your Comprehensive Brand Strategy, Corporate Branding and Visual Identity, Customized and Responsive Web Design, and Social Media Optimization. All that “under the hood” stuff that is so important to maintaining a smooth-running business in today’s marketplace.
What we put together can then be part of your marketing efforts across all platforms: E-commerce, direct sales, brochures, trade show displays, or any other avenue via which you sell your work.
Some of my earliest memories are of the creative process. My mother — then a young woman with a daughter in tow when she couldn’t find a babysitter — would bring me along to her pottery and landscape-design classes. Strong memories.
And from my father, a mason for 30 years, I learned to appreciate the repetition and rhythm of hard work done by hand.
In high school, I studied visual communications — then went on to study graphic design at Ferris State University. But I also studied business. Marketing, branding, sales — the fact is, the daughters of mid-western blue-collar workers tend to have a practical bent.
I’m now based in the Raleigh-Durham area in North Carolina, working as both a brand strategist and freelance graphic designer. And perhaps like you, I’m also a full-time parent.
Our lives probably aren’t that different. I juggle my need to create with the practicalities of family life and making a living. I get it.
Let’s talk and see what I can do for you.