WHAT IS A BRAND AUDIT?
-is it time to step up your game-
- GET AN OUTSIDE PERSPECTIVE ON YOUR HANDMADE BRAND -
Let me take a look at your business through my branding eyes and pinpoint a few areas that you could grow as a handmade artist. I'll give you a few ideas to take your business to another level.
In the most basic terminology, I can think of, a brand audit is the research of your company (brand) in its current state. I help you take a look at your business objectively and determine which qualities of your brand are effective and which ones are not. It's better to have a good idea of what is working and what is not so you can really get a return on your investment and step up your marketing initiatives without wasting your budget.
A brand audit is normally a really long process with lots of user and target research, but this video brand audit is not meant to replace a real audit, but just give you a great overview of your company and brand. We will take a look at your current branding and these items:
The standards of your brand image and voice
The demographics of your target audience
The mission and strategic objectives of your company
Your visual brand and its integrity
If you have questions or would like more information, give me a call at (919) 375-4366 or fill-out the form on the right to request your free brand audit.
Heather Bunker is a freelance branding strategist and graphic designer based in Raleigh, North Carolina specializing in logo design and branding.