BUSINESS BRANDING, MOMMY TIPS, GRAPHIC DESIGN, ART & VARIOUS OTHER THINGS.

GROWING IN MY GARDEN

I have been busy the last month or so tending to my very first garden. I have waited my whole life to have my own garden. I grew up learning about plants and tending to them with my mom, but at a nursery. My mom instilled a love for plants, gardening and the earth from a young age. I figured I should try and do the same with my children. So, I have taken on the very big task (I had no idea it was so much work) of making my very own Garden.

THE RALEIGH HANDMADE MARKET 2017

I thought I would share with you some of my favorite artisans from The Raleigh Handmade Market. Take a peek!

6 TIPS FOR BUILDING YOUR HANDMADE BUSINESS

Dont get frustrated about branding and marketing your handmade business. Take a breath, be authentic, make mistakes, and keep trying.

THROWBACK THURSDAY: PROJECTS FROM MY PAST

 I have been going through some old hard drives the last few days and thought I should share some projects that i have created in the past. some of them are random illustrations, client work and even a few from college projects. It is so fun to look back and see how much you have learned, changed and evolved as a designer. It gives you a great perspective.  ED Hardy Inspired Illustration.When I worked at OneUpWeb I was asked to create an Ed Hardy inspired illustration that incorporated elements you might find in Traverse City, Michigan. Salmon, birds, cherry blossoms and water were elements we wanted to represent the beautiful location where we worked. This illustration was used on coffee mugs, tshirts and other online marketing campaigns. I definitly have changed since illustrating this.    A doodle for my stepdaughter.My stepdaughter was in her sophomore year of high school and she loved to draw on her clothes so I decided I should design something more fitting for her. I designed a doodled pair of shoes for her to flaunt at school and she loved them. I believe she wore them out. She got multiple inquiries on where she got them and I got a number of calls from her friends.   Network Traverse City LogosI created some logo options for a small networking company based in Traverse City, Michigan that helped local small businesses with their social media and connect them with other small businesses. I focused on the many areas of interest in the area and drew a lot of inspiration from the food, culture, and atmosphere of the region.     Unconventional Calendar - Tea For EverydayOh college, those were the days...days I could sleep in (if I didn't have class or a lunch date). Days when I didn't have a million things to do or kids to drop off or lunches to pack...or boogers to wipe. I miss college. I miss working on projects just for the fun of it! I should probably get back to doing that. This project was given to us to create a design on our own. We were told to take a font to showcase and create an unconventional calendar. We had to showcase the different type styles and create a unique calendar. Some of my classmates created wall hangings, lamp shades, and other fun ideas but for some reason, I wanted to try a package design...so I created the calendar using a different flavor and type style for each month. The font I was given was Helvetica Neue. I had a great time picking out the flavors based on the connotation of the different type styles and weights. What a fun college project this was. I think I may go have a cup of tea...    Frederick Meijer Gardens BrochureHere is another throwback to college. We were given the task of marketing an event at the Frederick Meijer Gardens. My event was a showing of the plant Arborvitae...and If I think back far enough I think it was mostly used for shelter-belts and for shielding farms and driveways from unwanted wind or neighbors gazes. This was a made up project but it sure was fun. I think If I were to do it now I would photograph the actual leaves and plants instead of using a hand illustrated approach. I would do some different image making techniques to show the intricate patterns on the leaves. I still think this was one of my favorite college projects.       Family Reunion InvitationAnother college goodie! This is possibly my favorite college project. We were tasked with creating a family reunion invitation to showcase our family traditions and style. My family just so happened to be called the HAZARD family. Yes, you read it right, the Hazards. We love outdoors sports and if there was snow at Christmas time we were outside sledding or snowmobiling or skiing...or blasting someone with a snowball. We lived up to our name and I thought I should showcase our love for the outdoors and our love for the snow. I created this invite to resemble a Geschmossel which is a german ski race...anyway so I could imagine 77 of us (we have a bigger family now) all tangled up in a mad dash to the bottom of the mountain. It really sounds like a Hazard to me!       It is so weird looking back at these old projects. I can't believe I have been a designer for almost 17 years (including my education in vocational school in high school. Thanks, Mr. Jensen!) I am beginning to feel a little old. That's ok, along with getting old you learn, and that's most definitely what I have been doing. I am so blessed to have spent the last 17 years doing what I love to do. ​

LUMBERJACK BIRTHDAY PARTY

My son turned 1 in December and I finally got to have his birthday celebration after a crazy winter storm passed through.

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My DESIGN Process

 

 

Really my process is pretty simple…design just takes a lot of time, sweat and sometimes tears (if I have a run in with my X-Acto blade). Hours of work goes into a single logo or website. TO many of the clients that I work with, the creative and technical process is a somewhat familiar one AND THE PROCESS IS A NATURAL PART OF THEIR CRAFT. DESIGNING AND DRAWING FURNITURE AND DESIGN BEFORE THEY BEGIN TO WORK. I find that If I don’t work with a process my work is subpar AND HALF HEARTED. MY DESIGN process is an integral part of my design toolbox.

 

Here is how I work:

 

1.  DISCOVER:

This is after a contract has been signed and we are officially working together. I set aside an hour or so to discuss in depth the clients business. We will either talk about a new logo and discuss topics like. Your competition, goals as a company, target audience, colors, textures, typography, etc. We will also discuss your business problems and areas where you feel your brand needs work. Basically, we just talk a lot about you.

 

2.  PLAN: 

After our meeting or phone call, I would dive into research. I will look at your competition, create user personas, discover your brand and all of your social media channels, research your target market, talk with people who might be in your target market and start sketching ideas and iterations. I basically do a brand audit. I will take a look at your strengths, weaknesses, opportunities and your competition. 

 

3. PROTOTYPE: 

After I have had the chance to really research and understand your business I begin my iteration process. This is where I let my creativity go, jam out to dubstep or something like that and really dive in. I tune out everything and draw and sketch anything my brain thinks of. I often come up with the best ideas after having a few chai lattes and take a walk with my dog Lilly. This step takes me a while. It is my favorite part of the design process and I think its the most important. I love ideas and coming up with new solutions and custom design ideas, this is my favorite part of design.

 

4. EXECUTE: 

I would pick out the number of concepts that we agreed upon in your contract and begin drawing and refining them on the computer. This can take a lot of time sometimes but not always. Getting things just right and pixel perfect is my goal. Combining different type styles or hand written lettering to create the perfect number of options for us to discuss.

 

5. EVALUATE: 

We would have a client meeting to discuss logo options and revisions.

 

After approval, we would begin a stationary system design, brochure or another print piece that we decided upon in our proposal and contract and essentially the design process begins all over again. 

 

With a website, my process is essentially the same except I have a few more steps. After step number 2 I would create a sitemap and develop wireframes. The sitemap and wireframe is a guide, they help us stay on track and guide our decision-making process while designing the final website concepts. After we choose a final design concept we develop it and launch.

 

In short, that is my process. What kind of process do you have? I would love to hear don’t be afraid to share how you work in the comments.