BUSINESS BRANDING, MOMMY TIPS, GRAPHIC DESIGN, ART & VARIOUS OTHER THINGS.

GROWING IN MY GARDEN

I have been busy the last month or so tending to my very first garden. I have waited my whole life to have my own garden. I grew up learning about plants and tending to them with my mom, but at a nursery. My mom instilled a love for plants, gardening and the earth from a young age. I figured I should try and do the same with my children. So, I have taken on the very big task (I had no idea it was so much work) of making my very own Garden.

THE RALEIGH HANDMADE MARKET 2017

I thought I would share with you some of my favorite artisans from The Raleigh Handmade Market. Take a peek!

6 TIPS FOR BUILDING YOUR HANDMADE BUSINESS

Dont get frustrated about branding and marketing your handmade business. Take a breath, be authentic, make mistakes, and keep trying.

THROWBACK THURSDAY: PROJECTS FROM MY PAST

 I have been going through some old hard drives the last few days and thought I should share some projects that i have created in the past. some of them are random illustrations, client work and even a few from college projects. It is so fun to look back and see how much you have learned, changed and evolved as a designer. It gives you a great perspective.  ED Hardy Inspired Illustration.When I worked at OneUpWeb I was asked to create an Ed Hardy inspired illustration that incorporated elements you might find in Traverse City, Michigan. Salmon, birds, cherry blossoms and water were elements we wanted to represent the beautiful location where we worked. This illustration was used on coffee mugs, tshirts and other online marketing campaigns. I definitly have changed since illustrating this.    A doodle for my stepdaughter.My stepdaughter was in her sophomore year of high school and she loved to draw on her clothes so I decided I should design something more fitting for her. I designed a doodled pair of shoes for her to flaunt at school and she loved them. I believe she wore them out. She got multiple inquiries on where she got them and I got a number of calls from her friends.   Network Traverse City LogosI created some logo options for a small networking company based in Traverse City, Michigan that helped local small businesses with their social media and connect them with other small businesses. I focused on the many areas of interest in the area and drew a lot of inspiration from the food, culture, and atmosphere of the region.     Unconventional Calendar - Tea For EverydayOh college, those were the days...days I could sleep in (if I didn't have class or a lunch date). Days when I didn't have a million things to do or kids to drop off or lunches to pack...or boogers to wipe. I miss college. I miss working on projects just for the fun of it! I should probably get back to doing that. This project was given to us to create a design on our own. We were told to take a font to showcase and create an unconventional calendar. We had to showcase the different type styles and create a unique calendar. Some of my classmates created wall hangings, lamp shades, and other fun ideas but for some reason, I wanted to try a package design...so I created the calendar using a different flavor and type style for each month. The font I was given was Helvetica Neue. I had a great time picking out the flavors based on the connotation of the different type styles and weights. What a fun college project this was. I think I may go have a cup of tea...    Frederick Meijer Gardens BrochureHere is another throwback to college. We were given the task of marketing an event at the Frederick Meijer Gardens. My event was a showing of the plant Arborvitae...and If I think back far enough I think it was mostly used for shelter-belts and for shielding farms and driveways from unwanted wind or neighbors gazes. This was a made up project but it sure was fun. I think If I were to do it now I would photograph the actual leaves and plants instead of using a hand illustrated approach. I would do some different image making techniques to show the intricate patterns on the leaves. I still think this was one of my favorite college projects.       Family Reunion InvitationAnother college goodie! This is possibly my favorite college project. We were tasked with creating a family reunion invitation to showcase our family traditions and style. My family just so happened to be called the HAZARD family. Yes, you read it right, the Hazards. We love outdoors sports and if there was snow at Christmas time we were outside sledding or snowmobiling or skiing...or blasting someone with a snowball. We lived up to our name and I thought I should showcase our love for the outdoors and our love for the snow. I created this invite to resemble a Geschmossel which is a german ski race...anyway so I could imagine 77 of us (we have a bigger family now) all tangled up in a mad dash to the bottom of the mountain. It really sounds like a Hazard to me!       It is so weird looking back at these old projects. I can't believe I have been a designer for almost 17 years (including my education in vocational school in high school. Thanks, Mr. Jensen!) I am beginning to feel a little old. That's ok, along with getting old you learn, and that's most definitely what I have been doing. I am so blessed to have spent the last 17 years doing what I love to do. ​

LUMBERJACK BIRTHDAY PARTY

My son turned 1 in December and I finally got to have his birthday celebration after a crazy winter storm passed through.

LOCKLEAR VINEYARDS - A NEW LOOK

Locklear Winery and Vineyards came to me wanting to do a rebrand that fits their history and growing market. We tackled a simple rebrand and found the right visual identity for them and there target market.

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MICHAEL BROWN CHAIRMAKER REBRAND

Branding Michael Brown

 

I HAVE BEEN BUSY WORKING ON Rebranding MICHAEL BROWN, AN AMAZING CHAIRMAKER AND BESPOKE FURNITURE DESIGNER. WE STARTED WITH TAKING A LOOK AT HIS CURRENT VISUAL BRAND AND HIS TARGET MARKET AND THEN CREATED A NEW LOGO AND VISUAL IDENTITY. I LOVED WORKING ON THIS PROJECT! MICHAEL IS SUCH A JOY TO WORK WITH AND I LOVE CLIENTS WHO ARE WILLING TO STEP OUT A BIT AND PUSH THERE BUSINESS. LET US TAKE A LOOK AT WHAT WE CAME UP WITH. I LOVE THIS!

  

A LITTLE ABOUT MICHAEL AND HIS CHAIRS.

Michael Brown Chairmaker is talented woodworker that creates and designs custom handcrafted Windsor inspired chairs that have a contemporary aesthetic. He also offers custom design services for fine furniture and family heirlooms. Hard working, honest, and very talented with wood he creates chairs that fit. Customizing the size, dimensions, and look to fit his clients in every way. Working out of his studio space in Grantsboro NC he crafts custom and truly remarkable chairs and furniture befitting of any designer space or home. In order for Michael Brown to reach and establish a following of new client's effectively establish a brand and online presence that engages and boasts his handcrafted artworks of wood. He also must directly reach his target market and speak to them in an engaging way and establish a working relationship with them.

 

 

CURRENT SITUATION

 

Currently Michael Brown has a simple website but no real strategy for branding or marketing. His only source of gaining new clients currently is attending art shows. His web presence is outdated and does not portray his furniture as a high end and custom woodworker. It is in dire need of an update with large images and a modern logo mark.

 

 

PROJECT GOALS

 

Michael Brown is focused on having a professional and well-designed Brand that encompasses their website, logo, and print materials with the hope of generating and maintaining new leads and clients. Having a professional image online as well as off is vital for Michael Brown Chairs. An online presence where customers can connect and communicate effectivly and ultimately purchase one of a kind piece of finely crafted furniture. Most importantly the goal of this project is to increase brand recognition, update the website with an easy intuitive design and gain new clients. 

 

  Michael Brown Logo Concepts

 

 

 

THE FINAL VISUAL BRAND 

It was a tough choice but we settled on option 9 but we also wanted to have a round visual stamp for a furniture brand mark as well as an alternate logo that could be used on print materials and other fun projects so we took the concept from Option 7 and merged the two. Here is what we settled on for Michaels visual brand:

 Michael Brown Chairmaker Brand

Now that we have Michaels visual brand established we have started working on his website re-design. I will share another post soon. I would like to have the website complete before I share! I can't wait for you all so see it!

 

If you're thinking of rebranding your business I would love to do a free brand review for you. It's a simple surface level brand review where I look at how we can push your business and your ROI. 

 

Request a FREE Brand Review/audit today.​