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MICHAEL BROWN CHAIRMAKER REBRAND

Branding Michael Brown

 

I HAVE BEEN BUSY WORKING ON Rebranding MICHAEL BROWN, AN AMAZING CHAIRMAKER AND BESPOKE FURNITURE DESIGNER. WE STARTED WITH TAKING A LOOK AT HIS CURRENT VISUAL BRAND AND HIS TARGET MARKET AND THEN CREATED A NEW LOGO AND VISUAL IDENTITY. I LOVED WORKING ON THIS PROJECT! MICHAEL IS SUCH A JOY TO WORK WITH AND I LOVE CLIENTS WHO ARE WILLING TO STEP OUT A BIT AND PUSH THERE BUSINESS. LET US TAKE A LOOK AT WHAT WE CAME UP WITH. I LOVE THIS!

  

A LITTLE ABOUT MICHAEL AND HIS CHAIRS.

Michael Brown Chairmaker is talented woodworker that creates and designs custom handcrafted Windsor inspired chairs that have a contemporary aesthetic. He also offers custom design services for fine furniture and family heirlooms. Hard working, honest, and very talented with wood he creates chairs that fit. Customizing the size, dimensions, and look to fit his clients in every way. Working out of his studio space in Grantsboro NC he crafts custom and truly remarkable chairs and furniture befitting of any designer space or home. In order for Michael Brown to reach and establish a following of new client's effectively establish a brand and online presence that engages and boasts his handcrafted artworks of wood. He also must directly reach his target market and speak to them in an engaging way and establish a working relationship with them.

 

 

CURRENT SITUATION

 

Currently Michael Brown has a simple website but no real strategy for branding or marketing. His only source of gaining new clients currently is attending art shows. His web presence is outdated and does not portray his furniture as a high end and custom woodworker. It is in dire need of an update with large images and a modern logo mark.

 

 

PROJECT GOALS

 

Michael Brown is focused on having a professional and well-designed Brand that encompasses their website, logo, and print materials with the hope of generating and maintaining new leads and clients. Having a professional image online as well as off is vital for Michael Brown Chairs. An online presence where customers can connect and communicate effectivly and ultimately purchase one of a kind piece of finely crafted furniture. Most importantly the goal of this project is to increase brand recognition, update the website with an easy intuitive design and gain new clients. 

 

  Michael Brown Logo Concepts

 

 

 

THE FINAL VISUAL BRAND 

It was a tough choice but we settled on option 9 but we also wanted to have a round visual stamp for a furniture brand mark as well as an alternate logo that could be used on print materials and other fun projects so we took the concept from Option 7 and merged the two. Here is what we settled on for Michaels visual brand:

 Michael Brown Chairmaker Brand

Now that we have Michaels visual brand established we have started working on his website re-design. I will share another post soon. I would like to have the website complete before I share! I can't wait for you all so see it!

 

If you're thinking of rebranding your business I would love to do a free brand review for you. It's a simple surface level brand review where I look at how we can push your business and your ROI. 

 

Request a FREE Brand Review/audit today.​

Handmade Branding