- THE WORK -
FLAWLESSLY DESIGNED PROTECTION DOGS
Elite K9 Companions
Elite K9 Companions is a distinguished, and reliable, source for protection and companion dogs. They came to me for assistance in developing a brand that stood out from the competitive, usually male-dominated industry.
We researched their demographics and competition and found that most of the companies that were selling high-end dogs were mostly selling them to men.
Since we all know that women usually have a say in what goes on in their homes, we wanted to switch up our tactics and appeal to women who were looking for
When the research was complete, we branded Elite K9 Companions and developed a logo that fits both men and women, and can be interchanged, depending on the advertising space.
I created their business cards and letterhead and developed a brand style guide containing all of the research and design elements.