FIGHTING BAD DESIGN 
SINCE 2001.

FIRST, WHAT IS A BRAND?

Branding has become one of those buzz words that gets thrown around really easily. Most people don’t really understand what it is. That is why I have a job! Branding goes way beyond your logo, colors and fonts. A brand is made up of non-tangible things like, your positioning, who your brand serves, where your product is sold and what your product looks like.Creating a brand for your business is much more than just creating a logo. You're creating a visual identity, your brand’s personality, and finding your voice, but most importantly, it’s building a reputation and a strategy behind your product. Your brand has the potential to create a huge emotional impact on your customers and the decisions they make to buy. People often buy a product because of brand awareness, because they have created an emotional connection to a brand. The strength of a brand is directly related to the visibility of that brand within its target market. The greater the visibility of a product, the stronger the
brand. This relationship is captured in this simple equation: Brand Strength = Reputation x Visibility. It just makes sense: well-known brands with strong reputations—the best brands in an industry—are easy to refer. You are less likely to become a, “I found it on Etsy" brand.

“Your brand is what people say about you when you’re not in the room.”  - Jeff Bezos

SECOND, THIS IS WHAT I LIVE BY

Fighting the ever growing fight against bad design, terrible business advice, and small thinking. "Pretty" has never been the solution. The solution starts after research, development, testing and more research, always.

MAKING GOOD WORK

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Adventure and the desire to learn new things, see new things, are integral to creating and growing any business but are central to how we think.

STAYING CURIOUS

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Collaboration, friendship, integrity, and the honest desire to make connections and grow together with other businesses is a foundation of Heather Bunker Branding Co.

GROWING RELATIONSHIPS

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GET A GRIP ON YOUR STRATEGY NOW

Before you waste anymore money on marketing, and have a terrible logo designed by someone who doesn’t have a clue, gain some much-needed clarity, insight, and inspiration for your business with a customized Brand Strategy. I understand what it’s like to be lost in your own hot mess, so let’s pull you out on the other side, and build your brand from the ground up.
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