5 Simple Ways To Help Your Business Grow

Here Are 5 Unsexy but Powerful Ways to Grow Your Creative Business

(From Someone Who Learned the Hard Way)

If you’re an artist, creative, or small business owner—trying to juggle your work, your voice, your sanity—you’re in good company.

There’s so much noise out there about “going big,” scaling fast, optimizing everything. But sometimes, what your business needs isn’t another hack... it’s just a little intentionality.

And I say that as someone who learned the hard way.

I used to post whenever I felt like it (read: rarely).
I wasn’t thinking about what my audience needed—I was just showing up last-minute, tossing content into the void, hoping something would land.
Then I stopped posting altogether… just to see what would happen.

Spoiler: My business stopped too.

Turns out, when you stop marketing, people stop showing up. Even the ones who love your work.

So if you’re feeling stuck or scattered right now, here are five ways to grow your business that are real, doable, and don’t require you to sell your soul or become a social media robot.

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1. Give Your Visual Identity a Glow-Up

Be honest: does your brand look like something people trust and want to be part of?

Your visual identity is more than a logo. It’s your fonts, colors, photos, patterns, and overall vibe. It’s the first thing people notice—and if it feels all over the place, chances are they’ll just keep scrolling.

Good branding:

• Tells your story in a split second.
• Makes your work look as good as it actually is.
• Creates instant connection.

You don’t need a full rebrand. But if your design feels meh or mismatched, it’s worth tightening up. Show up like the pro you are—even if you’re still figuring it out behind the scenes.

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2. Create a Social Media Calendar (So You Don’t Ghost Your Audience Again)

Let’s not pretend we haven’t all disappeared from Instagram for 3 weeks and then reappeared like “Heyyy sorry I’ve been quiet, life’s been crazy!”

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Here’s what helped me: a super simple social media calendar.

Not some overcomplicated system. Just 30–60 minutes once a week to plan what to post and why I’m posting it. Not for the algorithm—but for my people. For the ones who are quietly watching and waiting to hear from me.

This changed everything.
Not because I magically got more followers…
But because I showed up consistently enough to be remembered.

3. Build a Marketing Strategy (That Doesn’t Make You Cringe)

You know what’s worse than no plan? Doing 10 random things with no idea what’s working.

For a while, I tried to do everything—blogging, emails, stories, product launches, all without a strategy. It was chaos. Burnout with glitter.

The truth? A marketing strategy doesn’t have to be complicated. It just means:

• Knowing your audience.
• Knowing what they need.
• Showing up where they are.
• Saying something that matters.

And honestly? It gives you your peace back. When you know your “why” and your “who,” it becomes easier to say no to what doesn’t serve your goals—and yes to what moves the needle.
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4. Network Like a Human Being (Not a Walking Sales Pitch)

I don’t mean handing out business cards like confetti. I mean real connection.

Some of the biggest growth in my business didn’t come from strategy at all—it came from relationships. From showing up in rooms (virtual or real) where I could be known, not just noticed.

Networking looks like:

• Commenting meaningfully on someone’s work.
• Collaborating with a peer instead of competing.
• DMing someone just to say “this inspired me.”

If you’re feeling isolated as a creative, you’re not alone. But you do need to take the first step. Growth doesn’t happen in hiding. So literally block out an hour or two to do some networking and be kind to yourself.

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5. Upgrade Your Packaging (Because Feelings Sell)

My husband once gave me a beautiful gift… tossed in a wrinkled paper bag. 😂
I don’t even remember what the gift was—but I definitely remember the packaging.

Same goes for your business.

Packaging isn’t about being fancy—it’s about the feeling. It tells people, “You matter. I took care with this.”

Great packaging:

• Turns a product into an experience.
• Helps customers feel proud to gift or share it.
• Makes them come back—because it felt good.

Even a small touch—a handwritten note, a sticker that says “you’re gonna love this,” intentional colors—can turn a sale into something unforgettable.

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Here’s the Big Idea:

You don’t need to go viral.
You don’t need a 6-figure launch.
You just need to show up—clearly, consistently, and honestly.

Creatives, artists, dream-chasers: this is your reminder that it’s okay to slow down.
To build deep instead of fast.
To tell the truth and let that be the thing that draws people in.

I’m cheering for you.
And if you need help figuring out your next move—reach out. I’ve been there. I am there.