.jpg)
.png)
Running a creative business is an adventure—full of exciting opportunities, unexpected challenges, and the occasional “what-am-I-doing?” moment. That’s where a SWOT analysis comes in.
It’s a simple but powerful way to get a clear picture of your business, helping you identify your Strengths, Weaknesses, Opportunities, and Threats (and no, I’m not talking about a special weapons and tactics team—but that would be cool).
So grab your metaphorical paintbrush, camera, sewing kit, or whatever fuels your creativity, and let’s dive in! A SWOT analysis will help you:
🎯 Pinpoint what’s working (so you can do more of it!)
🎯 Spot weaknesses that might be holding you back
🎯 Discover new opportunities to grow your brand
🎯 Prepare for challenges before they sneak up on you
What is a SWOT Analysis?
🔹 Strengths & Weaknesses = The internal factors of your creative business (your unique skills, brand reputation, resources).
🔹 Opportunities & Threats = External factors that affect your success (market trends, competition, economic shifts).
Many creative entrepreneurs use a SWOT analysis during a rebrand or annual planning session, but honestly? It’s useful anytime you want clarity, direction, and a game plan to take your business to the next level.
Understanding where you stand in the marketplace helps you stand out—so let’s get to work and turn insights into action!
Download my simple worksheet and get started now.
.jpg)
.png)
.png)
.png)
