Handmade Business Names—how to come up with a name that's actually good.

When you’re a creative entrepreneur, it’s important to have a unique and memorable business name that reflects your artistry.

It’s the first thing that potential customers will see, so you want it to be something that captures their attention and entices them to learn more about your handmade products.

A good business name should instantly show what your brand is all about while still being fun and interesting.

Let’s take a look at some tips for crafting the perfect business name for your handmade business and what to do if you don't have a name that works...

What Makes a Good Business Name?

When coming up with a name for your handmade business, there are a few key factors to consider.

1. You want to make sure that the name is short and easy to remember.

2. It should also reflect the type of product you offer, as this will help potential customers understand what it is you do.

3. Additionally, try to select something unique that stands out from other businesses in your field - this will help customers find you more easily online.

4. Finally, if possible, try to use words that sound pleasant or evoke positive feelings—this can help draw people in and get them interested in learning more about what you offer!

Why You Need A Good Business Name Before You Launch

A good business name is the first opportunity to make an impression on potential customers.

It's the face of your brand and an engaging way to convey its core ethos to the audience.

Choosing the right name will set the tone for customer expectations and showcase the value and uniqueness of your products.

Your business name also serves as a foundation for the brand's identity, messaging, and overall marketing efforts.

It's an essential stepping stone that paves the way for a cohesive and recognizable brand and trust me when I say you don't want to have to redo all of your branding and marketing materials 3 years down the line because you never did any marketing research.

Get your brand name figured out first before you spend years pouring into your business, to only have to change it up a few years down the road.

What Do I Need To Do If I Already Launched & Need To Change My Name:

1.  Don't Panic
The first thing you need to do if you've already launched your business and need to change your name is to not panic. It may seem like a daunting task, but it's actually not that difficult. There are a few simple steps you can follow to make sure the process goes smoothly.

2.  Notify Your Customers
Once you've decided on a new name, the next step is to notify your customers. You can do this through a variety of channels, such as email, social media, or even a physical letter. If you have a large customer base, it's important to make sure everyone is aware of the change.

3.  Update Your Online Presence & Visuals
The final step is to update your online presence. This includes updating your website, social media accounts, and any other online listings. This will ensure that your customers can find you under your new name.

Don't forget to update your packaging, signage, booth design, etc.

Coming Up With Ideas

If you’re stuck on where to start when finding a great business name for your handmade items, don’t worry—there are plenty of resources available online! I even have one for you below...and, sites like Wordoid allow users to generate creative names by inputting certain criteria such as length or language (they even have an “inventive mode”). Other sites like Shopify provide well-thought-out advice on how to come up with an effective yet catchy business name. Lastly, if all else fails, why not try brainstorming with friends or family members?

This can often lead to some surprising results! Be sure to download my guide below and it will help you figure out the perfect name for your handmade business.

Are you stuck trying to come up with a perfect business name?

If you’re starting your own business, but struggling to decide on the right name that fits your brand or it's years after you launched your brand and you realize that your competition has a similar name? I got you covered.

My step-by-step guide will help brainstorm unique and awesome names for your business - ensuring it stands out from the crowd. Plus, my handy checklist helps you evaluate each potential name so that you can make an informed decision and narrow it down.

With my helpful tips and tricks, don't just settle for any old boring business name! I

nstead, find a creative branding solution that helps define who you are as a company. Your customers deserve better than generic names - why not stand apart from the rest of the competition by having an innovative company quality people won't be able to forget?

Check out my naming guide today and get ready to create a remarkable new identity for your growing business!

Crafting just the right name for your handmade business can be one of the most daunting tasks when it comes time to launch—but it doesn't have to be!

With some creativity and research into what makes an effective yet memorable business name, you can come up with something truly unique and special that speaks directly to who you are as an artist and artisan.

Give yourself time and space for brainstorming — chances are good that with enough thoughtfulness and effort put into it, you'll find just the right title for your new venture!

About The Author

Heather Bunker Branding Co helps you boot-strap your way to your own personal definition of success. She helps you work through the uncomfortable and necessary parts of business—the foundations—life, business, branding, design and marketing. If you are looking to find clarity, create systems, market your work, stand out in the crowd, develop more products that sell and work past any decision paralysis that is holding you back...she, is the business partner that will help you do it.

She offers done for you services like marketing and brand strategies all the way through to helping you get start up funds. She helps you leverage your creativity and adds in the business know-how so you can build a thriving creative business. She is the business "therapist" that you need to gain massive momentum as a professional creative—so you can bring your dreams to life. 

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