Handmade Business Names—how to come up with a name that's actually good.

How to Choose the Perfect Name for Your Handmade Business

Let’s be real—picking a business name can feel like naming a child. It’s gotta be unique, meaningful, and something you won’t cringe at in five years. Your business name is the first thing people see, and it needs to spark curiosity, make them feel something, and tell them what you’re all about. No pressure, right? But don’t worry—I’ve got you covered. Whether you're just starting out or realizing your current name isn’t cutting it, here’s how to craft a name that truly fits your handmade business.

What Makes a Good Business Name?

A great business name should be:

✅ Short and snappy – If it’s easy to remember, it’s easy to recommend.
✅ Relevant – Make sure it gives people a clue about what you do.
✅ One of a kind – No copycats! Stand out from the crowd.
✅ Emotionally engaging – Make people feel something when they hear it.
✅ Built to last – Trends fade, but a strong name will grow with you.

Pro Tip: Before you fall in love with a name, check if the domain and social media handles are available. Nothing’s worse than finding out someone else already claimed it!

‍

‍

‍

Why Your Business Name Matters (More Than You Think)

Your business name isn’t just a label—it sets the tone for everything. A strong name:

• Makes a killer first impression.
• Helps customers remember and recommend you.
• Saves you from an expensive rebrand down the road.

Imagine pouring your heart into a business for years, only to realize your name is forgettable, impossible to spell, or—worst case—already trademarked. (Ouch.) Do the research now so Future You doesn’t have to deal with that mess.

What If You Need to Change Your Business Name? (No, It’s Not the End of the World)

If you’re having a “What was I thinking?” moment with your current name, don’t panic. Here’s how to switch things up smoothly:

1. Let Your People Know
Your customers love you, not just your name. Announce the change on social media, email, and your website so they’re in the loop.

2. Update Everything
Website, social handles, packaging, business cards—everywhere your name lives, update it. Consistency is key!

3. Own the Rebrand
Make it an event! Share the story behind your new name and get your audience excited about the fresh start.

Change can be scary, but sometimes it’s exactly what your brand needs to grow.

‍

How to Come Up With a Business Name That Doesn’t Suck

Feeling stuck? Try these brainstorming tricks:

• Word Dump – Write down words that describe your brand, values, and style. See what stands out.
• Mash-Ups – Combine words in unexpected ways (e.g., ‘Rustic’ + ‘Bloom’ = ‘RustiBloom’).
• Name Generators – Sites like Wordoid or Shopify’s name generator can spark ideas.
• Get a Second Opinion – Ask friends, family, or customers what they think.

Need more help? Grab my step-by-step naming guide to walk you through the process and make sure your final choice is a winner.

‍

‍

Final Thoughts

Naming your business is a big deal, but it doesn’t have to be overwhelming. Give yourself space to brainstorm, test ideas, and trust your gut. With a little creativity and strategy, you’ll land on a name that feels right, resonates with your audience, and sets your brand up for success.

Ready to find the perfect name? Download my free guide and start building a brand that sticks!

‍

‍

‍