The Well Dot and I started our long and awesome business relationship over a cup of coffee. The owner and maker, Rebekah Holland started her business from helping others. The story made me want to work with her. She began reflecting yearly in high school, every January. And from there she started helping her friends reflect and respond. Throughout our long journey we established The Well Dot with many meetings, skype dates, and revisions. Oh, the revisions.
We started working through the story of Well Dot and worked out who would the Well Dot really reach? We researched the competition and refined her plan. Established her target audience, and her mission. Through lots of thinking research and development we created a brand and visual identity that is stellar. Take a look: